SEO & AI Search Strategist — Based in NYC
Hello! I’m Eric. AI Search Strategist, SEO Consultant and Content Lead with a growing love of User Experience.
My work and thoughts on the state of Organic Search have been featured on Business Insider, The Drum, Wix, and Campaign Magazine.
I’ve been a guest on several marketing podcasts to discuss topics related to SEO and GenAI (and I’d love to be on more!)
Featured Articles
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Paid Search is in Flux too Amid Zero-Click Signals
I’m back speaking with Digiday about Zero-Click SEM
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Inside Perplexity's softer approach to ads
Read more at Business Insider
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Will AI search challenge Google's dominance?
Read my thoughts on Google’s shift to AI in Campaign Magazine
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Google document leaks spark fury in SEOs
I’m back talking with Business Insider about Google vs. SEOs
What I’ve Done
I have over 15 years of experience with both Agency and In-house SEO teams, as well as Copywriting and Content Design. I’ve worked alongside clients to deliver holistic marketing strategies that increase brand visibility, developing award-winning Organic Search campaigns for Fortune 500 companies, including those within the SaaS, pharmaceutical, telecom, health tech, and CPG verticals.
I currently manage owned and earned media that drives product development and award-winning campaigns for Deckers Brands (UGG, HOKA) and Unique Vacations (Sandals Resorts).
My industry experience ranges widely, or in some cases “wildly” - AI, Telecom, Activewear, Automotive, Pharmaceutical, Consumer Goods, Food & Beverage, Online Education, eRetail, Health & Wellness.
Case Studies
About
All works on this site are the property of my clients or agencies.