How to Optimize Yogurt for SEO, UX and a Positive Message
Attempting to remain ethical in the world of marketing is something I’m very passionate about…but it’s not always easy. I’ve been lucky enough to work with a multitude of brands that share my passion of being as carbon-neutral as possible.
I’ve worked on several projects for Danone, a B-Corp themselves, all featuring plant-based products.
Working alongside several dairy-free, vegan and plant-based yogurt brands allowed me to team-up with strong UX and design teams. Together, we created fully search-enriched content strategies for Two Good (now Good Plants), So Delicious and Silk Plant-Based Yogurt Alternatives.
Utilizing SEO insights, audience personas and industry trends, we built out:
Site taxonomy recommendations and UX-focused CTA’s
Site-map navigation and structure mocks
Delivered an updated brand tone of voice
Fully-optimized content briefs and SEO recommendations
The goal was to answer audience needs, while focusing on Danone’s wish to promote healthy, protein-rich dairy alternatives and low-sugar goodness to their consumers. Today, these brands continue to rank well in the expanding landscape of alternative foods.