Director, SEO – 2022 to Present @ Jellyfish

• Organic Search and Content Strategy lead for global Telecom and Fashion eCommerce brands.

• Thought leader across AI & Earned Media – Delivering regular updates around innovations for SEO.

• Develops cross-functional team capabilities for SEO and content, fostering strong mentor-mentee relationships.

• Provides oversight of content, UX, and technical recommendations based on analytics data and consumer intent.

Director, Organic Media – 2019 to 2021 @ iCrossing

• Organic Search Director for LG Electronics – Built full-funnel strategy across consumer business units.

  • Owned client relationships with Digital Marketing Leads and Head of eCommerce for LG USA.

  • LG’s SEO-led Site Migration Strategy received the 2020 OMMA Members’ Choice Award.

• Planned annual and ad-hoc scoping to reach outlined goals for SERP ownership based on search KPIs.

  • LG USA reached a 2019 goal of 50% organic traffic ownership versus other digital channels.

• Utilized Paid/Organic Search strategy and tactics to enhance eCommerce rankings for campaign/product pages.

Associate Director, Owned Media – 2018 to 2019 @ Havas Media Group

• Developed Organic Search concepts, product offerings and content strategy for global HCP/DTC brands.

• Managed deliverables and coordinated with team members/clients to ensure distribution of SEO tactics.

• Partnered with Paid Search and UX to develop holistic marketing strategies based on analytics research.

• Monitored and reported on technical and content implementation impact across all owned properties.

• Orchestrated site map builds and migrations for Oppenheimer Funds, Dupixent DTC/HCP.

Associate Director, SEO – 2016 to 2018 @ Resolution Agency

• Managed development of SEO tiered-scoping structure for annual contract renewal of Unilever, GSK; resulting in a 100% client retention rate going into 2017 based on tiered scopes.

• Developed cross-functional SEO and UX strategies to gain prime SERP visibility for the Excedrin.com relaunch.

  • This campaign received The International Content Marketing Project of the Year Award from CMI.

• Reviewed on/off-page recommendations by strategists and coordinators to ensure client needs were met.

• Assisted clients in building and understanding business goals in relation to content/SEO while proving ROI.

• Worked with Paid Search to A/B test digital strategies; built relationships with media teams, partner agencies.

Manager, SEO & Content Strategy – 2012 to 2015 @ Razorfish Health

• Partnered with content providers to relaunch more than 20 CPG websites, including Tylenol and Zyrtec.

• Built website content strategy for consumer healthcare and retail verticals, increasing MoM rankings.

• Crafted heavily researched and targeted keyword lists and documentation for relevancy and site performance.

• Strategically approached link building, creating solid acquisition tactics supported by backlink analysis.

SEO Copywriter, Community Manager – 2007 to 2012 @ Dealer.com

• Wrote daily and weekly feature articles for 35 automotive blogs, averaging 50,000 unique monthly visits.

• Administrator of website accounts promoting automotive dealerships and major events, including the NYIAS.

• Ran social media accounts for auto dealership profiles on Facebook, Twitter, Tumblr, YouTube and Pinterest.